Designing scalable systems and intuitive experiences for web & mobile.

I’m a UX/UI and design-system specialist who turns complexity into clear, scalable, and accessible UI, helping teams ship faster across web and mobile.

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What I specialize in

Product UX/UI

Flows, wireframes, high-fidelity UI, prototypes, handoff-ready specs

Design Systems

Audits, component standards, tokens/variables, documentation, governance

Cross-platform consistency

Web + iOS + Android parity and scalable patterns

I enjoy solving messy system problems, especially where clarity, standards, and consistency unblock teams.

My philosophy for User Centered Design

Simple and Beautiful

I believe simplicity is a form of respect for users. Design should not only look good, but also perform reliably in real-world conditions. Every system starts as a prototype, just as early tools shaped today’s modern industries.

UCD approved

User experience is the backbone of any sustainable product. When experiences are intuitive and satisfying, users return. When they struggle, it’s a signal to re-evaluate assumptions, rethink value, and improve quickly—because users ultimately shape the design.

As Steve Krug says in Don’t Make Me Think, people won’t use a product if they can’t quickly understand it. If users can’t find what they need or make sense of the structure, they won’t stay, or come back.

Design Loop

The Design Loop is a framework inspired by IBM Design Thinking. Alongside principles and keys, it defines how ideas move from understanding to execution through continuous iteration.

What goes in Design Thinking Process

01. Design Thinking
User research, interviews, journey mapping, empathy maps, storyboarding, value mapping, and defining problem statements focused on real user pain points.

02. Prototype
Sketches, wireframes, paper prototypes, and interactive prototypes used to explore and validate ideas early.

03. Playback Zero
Observation, feedback aggregation, usability findings, questionnaires, analytics, and synthesis with stakeholders.

04. Implement
Style guides, visual design, pattern libraries, UI development, and design sprints.

My Design Skills

I’m always open to learning, coaching, and adapting to new tools or skills. I believe strong teams grow by sharing knowledge and no one needs to know everything to contribute meaningfully.