I believe in beauty with simplicity. Designs should be capable of performing and functioning in todays world. A prototype for future designs. Just like the bullock cart was the prototype for today's auto industry.

User experience is the backbone of any business model and if we can provide delightful experiences, our users will be drawn to leverage our products in a repeatable and sustainable way. If our users are struggling to use our products, we must disrupt, reevaluate our value proposition and change our design thinking as quickly as possible because its the end-users who influence how a design takes shape.

I’ve always liked one of the passage in Steve Krug's book, “Don't make me think!: a common sense approach to web usability.” People won’t use your Web site if they can’t find their way around it. You know this from your own experience as a Web user. If you go to a site and can’t find what you’re looking for or figure out how the site is organized, you’re not likely to stay long—or come back.